29 July 2020

EOLO becomes title sponsor of Tirreno-Adriatico

EOLO, a leading provider of fixed-wireless ultra-wideband connectivity for business and homes, has signed a partnership agreement to sponsor the classic cycling races organized in Italy by RCS Sport.

 

With this agreement EOLO becomes title sponsor of Strade Bianche (1 August) and Tirreno-Adriatico (7-14 September) as well as Presenting Sponsor for Milano-Torino (5 August) and GranPiemonte (12 August). These races, included in the new UCI calendar, in this exceptional year, will precede the Corsa Rosa which starts in October.

 

This partnership with RCS Sport is representative of EOLO’s desire to share its values of teamwork and pride with the community, and the sporting ethos of the cycling community in particular.

 

“It is with great pleasure that we will be at RCS Sport’s side in the next Classic cycling races,” says Luca Spada, President and Founder of EOLO. “We are very close to the world of sport, not only because we share with it the fundamental values of teamwork and the tireless commitment to achieving the objectives, but also for the link with the other values that it expresses. Cycling, in particular, unifies our country – but also showcases and shares the wonders of our country with the whole world. The unique network which EOLO creates throughout Italy, involving both large cities and smaller towns, shares the moments the most celebrated cycling champions visit every region, and also connects the images and experience of the world’s greatest riders competing in our territories with the global cycling community – just as we at EOLO commit ourselves to bringing the best connectivity to even the smallest municipalities, and sharing the events that matter.”

 

“The union between RCS Sport and EOLO is perfect,” says Paolo Bellino, CEO and General Manager of RCS Sport. “It best expresses the link with the territory that we both have. Our Classics, in addition to going through the history of cycling, narrates Italy like few other events can do. They have grown exponentially thanks to the presence of important riders, the attention of the media and the involvement of many partners. A brand like EOLO, one of the most active companies in Italy, through this agreement consolidates its strategic choice.”