RCS Sport and Velon today announce a partnership to bring RCS Sports’s most iconic races closer to the fans, using the latest rider performance-tracking technology. This agreement sees the professional cycling teams employing Velon’s data package at some of world’s most exciting races, including the Giro d’Italia.
The full Velon rider tracking system – showing position, speed, power, heart rate, cadence and acceleration – will transmit data from a number of different riders in each race.
The plan is, for the 100th edition of the Giro d’Italia in May 2017, to have whole teams providing data for the very first time. This means that race fans worldwide can experience this special edition of the Corsa Rosa in a way no other Grand Tour has ever been seen before.
Alongside the 10 Velon teams contributing to the data package, non-Velon teams will also take part in the tracking system so fans are served access to the most complete race picture possible.
Paolo Bellino, RCS Sport Managing Director, said: “We are very happy to announce this new agreement with Velon, it will allow us to immediately introduce technologies that, through the development of the narrative, will give further value to our races, benefitting all the fans worldwide that follow us on TV and on our digital platforms.”
Mauro Vegni, RCS Sport Cycling Director, said: “This agreement with Velon is very important for us because this will improve the overall experience for our fans. The dedicated data graphics to showcase riders’ performances will answer many of the questions that fans always ask themselves while watching this fabulous sport.”
Graham Bartlett, CEO Velon, said: “This is a landmark partnership for Velon and we’re looking forward to bringing this exciting technology to the great races of Italy. The agreement with RCS Sport will bring extended coverage of data and further raise the profile of riders and teams involved, we can’t wait to see the action unfold in Tirreno-Adriatico.”
Races will include:
RCS Sport is a Sports & Media Company that leads the Italian market with unmatched skills , expertise and a broad offer of services for the creation and management of international sport events.
Our portfolio encompasses professional sports (cycling, basketball and football) and mass participation events for running and cycling enthusiasts. As a large player that directly organizes large national and international events, we can offer powerful and varied opportunities for visibility, branding, retail and direct marketing.
The experience gained over the years and a constant strive for innovation are key complements to a wide portfolio of media rights and tailor-made services.
Velon is a collective of pro cycling teams working towards engaging more fans into the sport of cycling by developing partnerships to make the riders and races both accessible and more exciting.
Velon has created a number of platforms to bring fans to the heart of the action and, with the help of the teams, have opened a door into the their world – be it behind the scenes or in the middle of a sprint finish – so that fans have never been closer. Velon actively works with race organisers to create an open and fair system to give the sport room to grow.
Velon – a new experience, from the teams to the fans, going inside WorldTour cycling with real-time stats, gripping GoPro videos and up close rider access.